If you are an app developer I think the APP Store it is vital for you if you think to develope a serious and profitable long-tail app.
App Store named ASO it’s a simple concept you need to work hard to achieve something good because the competition is there and it is hard to beat. By optimizing your app’s metadata you can stay on top of trends in the App Store it’s very important to have a close look about your app or app’s. More search rankings means your app gets in front of more eyes.
You should be thinking about the best words and phrases to target long before your app ever hits the store. Your title, keywords, description, icon and screenshots all factor in, as does the marketing language you use around your app. User ratings are important too, as they’re a strong indicator of reliability when users reach your app page.
Always try to improve your app, I will start with design and after that with speed and functionality.
You’ll have to keep a constant eye on trends, keyword fluctuations and outside occurrences that can influence rankings on the App Store, and adjust your metadata to ensure that your app stays on top in search.